Reactivating Lapsed Donors

You can lower attrition by contacting lapsed donors. These are people who are familiar with your organization but, for some reason, have stopped giving.

Two-way communication through telephone fundraising provides the personal touch needed to connect with lapsed donors.

Typical results for lapsed donor programs are

•   30-35% response rates,
•   a lower average gift,
•   60-75% fulfillment rate and
•   an increased donor base.

To learn more about reaching lapsed donors, contact us.